How to drive more sales to your e-commerce website?

15 February 2021

E-commerce came in like a storm and changed the retail game completely. With DIY sites like Shopify, EasyStore, WordPress, and others, opening an e-commerce website online store is simple, easy, and quick.

However, having an online store is not enough. You must be able to drive more sales and leads through your website. How?

Through paid advertisements and promotions? Not completely!

It is a misconception that “the more you spend, the more you drive sales.”

A lot of businesses spend extensively on paid advertisements but hardly generate any conversion leads. Whether you are a large-scale business or small business, you must know ‘how to market your online store’ using the right tools.

The digital market offers various methods to help you boost your business without costing a hole in your pocket. So, how to drive more sales to your e-commerce website without buying advertisements? What are all the ways that would help your website attract more traffic, generate leads, and eventually convert to business? With competitors as many in the field, how to reach out to your audiences effectively?

Let’s take a look at a few of the simple and effective ways of marketing that would help you boost traffic, improve your website ranking, and enhance customer experiences.

1. Enhance customer experience: Your website must provide your customers a smooth shopping experience.

  • Using large image icons, product videos, adding customer reviews, product descriptions, compare and buy options and others will help your customer analyze products virtually.

  • Maintaining a good site speed and user-friendly navigation is essential. If your site takes more than 3 secs for loading, you may risk losing 50% of your customers.

  • Keeping your website and app updated with the latest trends improves user experience and drives new traffic.

  • Be a part of your customer journey. Help them get answers to their queries and troubleshoot with a strong customer support team.

2. Optimize mobile view versions: E-commerce using mobile devices has changed the audiences’ shopping behavior, leading to the growth of the niche market.

  • Almost 70% of buyers shop from mobile. Hence, presenting user-friendly and optimized mobile views for easy and convenient shopping is essential.

  • Keep your designs simple and crisp to fit in the small screen. Reduce ‘click’ counts, provide easy scrolling, add sharing, quick calling image enlargement or zoom options.

3. Produce more audience-centric content: What you offer is more important than what you sell.

  • Adding content that is of interest to your customers adds value and credibility. From brand awareness to consideration to conversion, your content must serve your customers at different buying stages.

  • Blog posts are a great way of communicating and educating your audiences about your business.

4. Search Engine Optimization (SEO): SEO is the simplest way of generating website traffic without advertisements.

  • Investing in good SEO is vital to rank your website at the top of search engines and ensure that your product is in the vicinity and approachable to your viewers.

  • Find out the right keywords that best describe your services and develop content that accompanies your preferred tone of selling.

  • There are many free SEO keyword search tools available, such as Google Trends, , Ubersuggest, Ahrefs Keyword Generator, SEMrush, Soovle, etc., that can help you optimize your e-commerce website at zero investment.

5. Market and build your presence in social media: Social media have changed traditional marketing.

  • Using various tools and optimization, you can target and retarget audiences based on demography, interests, viewer analytics, age, gender, and others.

  • Maintaining social media reputation is essential to build your brand identity and gain credibility.

6. E-mail Marketing: E-mails are the simplest and most effective form of targeting existing customers and improving conversion rates.

  • E-mail marketing are a great way to keep in touch with your existing customers and reach out to new audiences with regular updates and news to remind shoppers of discounts, Wishlist’s, last minute offers, and others.

  • They help you analyze customer shopping patterns and develop buyer persona.

7. Improve checkout experience: Businesses often lose customers at checkout. Reasons can either be due to the slow checkout processes or lack of security.

  • Since you are dealing with online transactions, safety and security must be your topmost priority. So do not skimp when it comes to choosing your payment processor.

  • Make sure you select payment gateways that are trusted, reputed, and PCI DSS certified.

  • Reduce cart abandonment and improve conversion rates by providing your customers with multiple payment options

  • Keep transactions transparent and straightforward. Ensure to update your customers on their purchase status from time to time.

Want to enhance your payment processor?

Get started with RinggitPay Payment gateway Malaysia