6 Tips to start your Online Business

08 February 2021

The world economy has come to a grinding halt as the effects of COVID 19 pandemic. Good news is that scientists have found vaccine for the fast spreading virus, but the changing behavior of the virus and limitations to vaccine production leaves room for uncertainty. As the economic crisis triggered by the pandemic has made survival a bigger challenge for several businesses, including the biggies, many others came out gloriously. How?

Businesses saw a shift in consumer behavior during the pandemic era. With more and more consumers opting for online shopping, even for daily essentials, that they would otherwise visit a store, it was clear that business are moving towards e-commerce. Tech Crunch states that, “According to new data from IBM’s U.S. Retail Index, the pandemic has accelerated the shift away from physical stores to digital shopping by roughly five years.” Today, the shift to online is imperative for businesses, not just to access more customers and increase visibility in the market but also to gain brand loyalty and remain in the competition. Taking hints from the same, there is no better time to shift your business online and go live than today.

Not able to decide where to start and how to shift business to online? Do not worry. We have curated for you 6 tips to start your online business. Follow this blog and learn more.

Online business: How to start?

Switching to an online business is as simple as opening a Facebook account. With many ways to get started, listed are the basic and quick cost-effective online business marketing ideas with solutions or tips to master digital business marketing.

1. Research: Read. Analyze. Map.

Chart out a well-researched plan before you jump start. This will save you from wasting time and money. Refer to what your competitors are doing and list the differences to highlight on unique services you would offer to your customers. Understand the various marketing techniques and its possibilities to map out your goal and design a guiding strategy using the right tools. This may include e-mail marketing, content marketing, SEO marketing, social media marketing, and others. Choose the right tool and develop your online presence step by step, depending on your business demography and consumer demands.

2. Website: Develop. Update. Simplify.

Your website is the face of your brand. It is the first thing you need to focus on while starting your online business journey. Your website needs to look good to attract visitors and gain their trust. Having said that, keeping your webpage simple, user-friendly, and updated is the key to success. Follow the construction building design, where you may need to strengthen your base first before adding the fancy and supportive elements to your compartments. Provide a smooth transition experience by reducing the number of clicks for a more user-friendly usage. Having a website or providing a shopping cart (online sellers) with the same user experience across all platforms and devices is a great plus to boost your business.

Bonus Tip: Here is a list of top free website developers that may help you achieve you goals.

3. Content & SEO Marketing: Clear. Comprehensive. Competitive.

Keep your content short, crisp, and straightforward. Heavy words and long paragraphs usually disinterest customers, whereas sloppy content may affect brand image and raise trust issues. Content is the key selling point for your online business. Depending on your business type, you can be as creative and technical to grab your audience’s attention. Invest a fair amount in SEO Marketing to compete with your competitors and rank your webpage to the top of the search engine. You can also identify SEO keywords by analyzing the most common type of questions and queries your customers come up with. Insights from Google Trends, Google AdWords and keyword research tools such as Ubersuggest, Ahrefs, SEMrush, etc., provide you with keyword suggestions and analytics. Updating on-page and off-page SEO at regular intervals is vital to keep up with the changes and also to drive new traffic to your website.

4. Payment Gateway: Easy. Safe. Secured.

Often businesses lose their customers at payment. Reasons can either be unsafe transactions or tedious and long transaction processes. Being in an e-commerce business, brands must ensure to provide their customers an ease of purchase and payment experience. Having a safe and secure online payment gateway is vital to gain credibility and trust of your customers. Add convenience to their shopping experience by providing multiple payment methods such as MASTER/VISA credit and debit card, FPX/ Net banking, e-wallets, and others. Work with established and reputed payment processors that are PCI DSS certified, to maintain transparency and ensure the safety and security of online transactions.

5. Social Media: Target. Reach. Engage.

With an ease of targeting audiences with similar interests, social media have opened up the horizons for marketing your online business. Design a monthly social media planner to analyze and promote your products strategically. Create campaigns, engagements, promote services, offers, discounts, conduct paid advertisements, write SEO blog posts and do much more to drive traffic onto your business website. Learn about the various ad tools to use the extended possibilities of social media platforms fully. Maintain social media reputation by quickly responding to customer queries and needs. Although social media can be the second phase of your online journey, they are an excellent medium for creating awareness and building trust. Social media is also an insightful medium to understand the need and demand of your customers. You may keep a record of customer queries, email id, and contact information data stored in excel sheet for future marketing strategies.

6. Keep it simple: Simple. Simpler. Simplest

The opportunities and possibilities in an online platform, often excite as they look simple to implement. Adding all the elements on your website might make you look clumsy and directionless. Get help from experts, converse more with your team and work together. Experiment with other tools and elements once you are confident and have a strong base. Try permutation and combination to find out what suits your business and your customer needs. Remember, keep it simple, and grow steadily.

Conclusion

Moving your enterprise from brick-and-mortar to online is imperative in the context of social distancing we are experiencing throughout the world. Although it might look daunting, challenging, and risky in times of crisis, it is essential for businesses to be flexible in order to remain competitive and survive in the market. A strong online presence is like having a well-designed and thoughtful visiting card. Your website is an online business card that sets the first impression.

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